Hyde Definition – in your ears…

We took part recently in a programme on Monocle 24, the 24/7 internet radio outlet modeled on the BBC World Service and part of the same business portfolio as London-headquartered lifestyle magazine Monocle.

Lawrence, was asked to explain how the US Army got into the situation of needing to find a new camouflage pattern for its soldiers’ uniforms and gear.  Then he and Guy Cramer of HyperStealth, were asked to discuss the question of whether this means that digital camouflage is “dead” because of the US Army’s UCP mistake*.

To listen to the archived programme of The Monocle Daily from the 23rd of August, follow the link to the programme home page, scroll back to the 23/08 episode, click play and then fast-forward to the 42 minute mark.

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* And speaking of mistakes, the programme host mistakenly referred to Hyde Definition as designers of “traditional camouflage”, and described Guy Cramer as “American” (he’s actually Canadian, and from the same Province as Lawrence).